SOURCE: Thinking Outside The Bud

Keegan Peterson, Würk’s CEO and Founder, was the featured guest on a recent episode of the “Thinking Outside The Bud” podcast. Keegan discussed the story behind why he founded Wurk and how Wurk became the leading human capital management company for the cannabis industry.

Keegan founded Wurk in 2015 after recognizing that cannabis businesses didn’t have access to the same scalable HR technology solutions as mainstream companies.  Cannabis companies were repeatedly being dropped by workforce management vendors and Keegan saw the opportunity to build an HR and Payroll platform specifically to serve the rapidly growing cannabis industry. Under his leadership, Wurk now serves hundreds of clients across 33 states, including some of the largest publicly traded cannabis corporations in the nation. Würk now pays one in ten employees in the cannabis industry. 

Prior to founding Wurk, Keegan spent over a decade working for high-growth HR technology companies, developing a deep understanding of how to build and scale software solutions that automate critical HR functions of business operations. 


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