4/20/2020 will change the way consumers approach the holiday for years to come. Due to coronavirus, people have become accustomed to online ordering for delivery, making curated decisions about brands and their financial investment, and preparing for many more days in self-isolation.  

With many stocking up on products for weeks, even months at home, we likely won't see an increase in holiday traffic that we have in the past.

"We want to encourage people to not come in on 4/20. Pick up your supplies beforehand."
Aundre Special, operator, CBCB dispensary, Berkeley (Leafly)

While the 420 holiday will certainly be different this year, there are important steps to take to ensure your employees and consumers are supported and your business is prepared to manage a slight influx in traffic.

Managing traffic in the midst of COVID-19

Due to coronavirus, your business has likely adapted to safely offer cannabis products to patients and customers via online ordering, delivery, curbside pickup or social distancing. During the holiday, discourage congregating at stores by  promoting pre-orders, spacing out offers throughout the week, and continuing to practice social distance. Have a plan in place to efficiently check IDs with curbside delivery and if possible, require employees to wear masks and gloves. 

For further guidelines and resources related to coronavirus, visit our dashboard.

Smart scheduling now and into the future

Workforce scheduling can be a complex, time-consuming, and downright frustrating task. You need to match employee availability, preferences, seniority, pay rates, and skills with fluctuating business demand to maximize productivity, engagement and profits. But trying to schedule a diverse workforce using spreadsheets and semi-automated systems too often results in overstaffed shifts, shorthanded rushes, excessive overtime, employee disengagement and even compliance issues.

How can you schedule the right person with the right skills in the right place at the right time without overspending your budget or burning out your employees?

Automatically generate best-fit schedules based on your organization’s unique requirements to help control labor costs, minimize compliance risk, improve productivity, and drive employee engagement. During 420 and well into the future, automatically create best-practice schedules that align staffing with budget and demand. Enforce scheduling rules and policies to help avoid employee grievances, litigation and fines.

Plus, by maintaining accurate employee data, labor costs and demand, you're enabled to make smart staffing decisions. Spend less time building and managing schedules and more time focusing on strategic priorities that drive better business outcomes. Contact our team to ensure you're ready.

Lead with emotional awareness and compassion

It's no secret that your business and people have felt the impact of coronavirus and it may be difficult to approach 420 with the same vibrant energy you have in years past. Know that the industry is going through this together. We've fought plenty of tough battles and have proven to be a resilient, passionate force. 

Now, more than ever, be there for your people by practicing patience, being empathetic and offering your support. There is still space for celebrating what this plant has offered us:

“The ability of cannabis to extend patience, to encourage tolerance and open-mindedness, to heighten appreciation of nature, to engage self-examination, to teach more peaceful ways of resolving conflict,” Steve DeAngelo.


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